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OLD The Business Show 2023 Seminar Program

The Business Show


How to develop Digital Skills in your Marketing Team

22 Nov 2023
Theatre 11

In such a noisy world, the old adage of “build it and they’ll come” no longer really applies – You have to build it and find them. So your Marketing Team is at the heart of your business – their strategy can determine whether you sink or soar… but the world is moving fast.

Join Sleeping Giant Media’s CEO Luke Quilter, who will guide you through the process of levelling up your team, so you never feel behind the curve. In this talk you will learn how to leverage your existing skill sets and identify any gaps that could be holding you back.

We’ll look at some key digital skills to help your business thrive and explore how you can build a strong foundation through in-house training, making the most of online resources, and healthy, effective team collaboration. In this talk you will learn:

  • Identifying Key Digital Skills: Get an overview of essential digital skills for a marketing team, learn the importance of staying up to date with digital trends and tools and learn how to tailor digital skills to specific roles within a team.
  • Building a strong training foundation: Learn how to develop in-house training programmes, how to utilise online resources and platforms and how to incorporate mentorship and coaching.
  • Fostering a culture of learning: Learn about creating a system for sharing knowledge and best practices, skill development and certifications and encouraging team members to attend workshops.
  • Evaluating & enhancing your teams digital skills: Learn about establishing benchmarks and setting clear goals, assessing your teams progress and performance and adapting your strategy.

Come away with practical strategies for elevating your marketing team’s digital skills and feel more confident setting clear goals to adapt your strategy.