In a rapidly shifting digital landscape, small businesses and entrepreneurs face both unprecedented opportunities and complex challenges in reaching their customers. Paul Wright, Head of EMEA at Uber Advertising, will share how Uber is redefining advertising by connecting brands with consumers at the moments that matter most—whether on a ride across town or while ordering dinner at home.

Drawing on his experience spanning global media, adtech, and leadership roles at Apple, Omnicom, AOL, and now Uber, Paul will explore how SMEs can harness the power of contextual advertising to drive measurable growth. He will outline practical strategies for leveraging Uber’s platform to stand out in a crowded market, while also reflecting on broader trends shaping the future of digital marketing.