Meet The Business Show London's Ambassadors

These outstanding professionals have been selected for their innovation, influence, and commitment to empowering the business community.

As trusted voices in their industries, our ambassadors will be helping us spread the word, connect with entrepreneurs, and represent the spirit of growth, leadership, and opportunity that defines the event.

ISYS GERMAN - FOUNDER OF GERMAN BUSINESS

Isys German is the founder of German Business, author of The Invisible Architecture of Connections, and publisher of Beyond Access.

For more than a decade, her work has been centered on access, market relevance, strategic relationships and the conditions that allow ambitious projects to advance.

Through German Business, she works with Access Intelligence, a mechanism for building access around complex strategic challenges, strengthening market relevance and expanding the strategic position companies are able to build through access.


 

ALEC RICKARD - FOUNDER & CONTENT CREATOR

Alec is a founder and content creator. He grew his LinkedIn from 0 → 111,000 in two years. He is the Director of We Grow, an executive branding and communications agency, which helps Founders and Executives turn deep expertise into an unmissable brand. Their done-for-you marketing services help you grow a distinct and influential brand at scale. In less than 12 months, they've helped clients in the technology, finance, and consulting sector build standout exposure.

Alec graduated from Warwick with a Bachelor's degree in History and Politics and has 12 years' experience in marketing. He started his career at L'Oreal, then moved to a challenger brand, Mitchum Deodorants, which became the fastest growing deodorant brand in the UK. He later led marketing for Listerine UK, before relocating to the US to work in executive communications for the Chief Growth Officer at Kenvue. 

SOPHIE CHATFIELD - FOUNDER OF ALUNORA

Sophie Chatfield is the founder of Alunora, a sustainable swimwear brand built around versatility, quality and a genuine commitment to reducing fashion's environmental footprint. Every Alunora piece is made from fabric formed from recycled plastic bottles, combining eco-conscious materials with multiway, reversible, and detachable designs so each item does more with less.

Alunora launched in May 2025 as a solo, founder-led business, taking on every part of the brand herself. From design and sourcing through to marketing and fulfilment. That hands-on approach has shaped a brand that feels personal and considered; from choosing sustainable fabrics without compromising on fit and durability, to building a direct-to-consumer presence and growing an engaged community through organic, authentic social content.


 

ANYA JAMES - AUTHOR, TEDX SPEAKER

Anya James is an author, TEDx speaker, UN delegate, and senior advisor with extensive expertise in strategy and executive leadership. As Director of Anya James Consultancy Ltd, she provides strategic counsel to leaders and organisations across investment banking, private equity, technology, music, education systems, and royal families. She joins The Business Show as an Ambassador to champion leadership, entrepreneurial growth, and strategic development. 

http://www.ajconsultancy.co.uk/

ELISHAMA "LISH" UDOROK

Presenter, Public Speaker and Post-Production Specialist

Lish is a presenter and public speaker specialising in the future of media, technology-driven storytelling and the creation of successful digital content.

With more than a decade spent at the heart of the UK creator economy, he has helped shape some of British YouTube’s most watched, influential and culturally significant entertainment. His credits span Sidemen, Steven Bartlett, Channel 4, UNILAD, LADbible, Footasylum, JD Sports, Beta Squad, Nella Rose and The Chicken Connoisseur.


 

MICHAEL ARANO POZO - CEO & FOUNDER

I'm Michael Arano Pozo, Founder and CEO of Aspire Perfection Cleaning, a London-based company specialising in commercial cleaning, property management support, and high-profile events.

What started as a cleaning business has grown into something much bigger: a journey of entrepreneurship, building systems, managing teams, and creating lasting relationships with businesses across London.

I'm passionate about challenging perceptions of the cleaning industry, demonstrating the potential within service-based businesses, and inspiring the next generation of entrepreneurs to recognise opportunities where others might not.

 

ADAM STOTT

Energetic, straight-talking, entertaining, and hugely inspirational, Big Business Entrepreneurs (formerly Big Business Events) Founder Adam Stott is one of the UK’s leading business speakers specialising in business growth, entrepreneurship, marketing branding, and coaching. An award-winning entrepreneur, international business, and wealth coach, he is one of the UK’s leading experts on monetising Social Media. He knows first-hand what it takes to build a multi-million-pound business from scratch and how survival in today’s business climate is all about hard work, humility, foresight, and the ability to adapt fast...

The Essex-born 42-year-old, who has personally sold more than £100m of products and services via Social Media is the founder and face of the hugely popular Big Business Entrepreneurs (BBE).  BBE is the UK’s fastest-growing business members’ network and hosts business training, coaching and consulting events throughout the UK to help entrepreneurs at all stages of their business journey.


 

ADISHREE BANSAL - FOUNDER/CEO, RITON

Adishree is the founder of RITON, an anonymous employee intelligence platform that helps UK companies hear what their people really think, so honest feedback is safe to give and easy to act on. She is also an AI, innovation and go-to-market consultant with five years' experience, taking ideas from 0 to 1 and building software and AI systems for companies of all sizes and stages.

CINDY BROWN - PROPERTY AND SHORT-TERM RENTAL EXPERT

I'm Cindy Brown, a former social worker turned entrepreneur, property investor and Airbnb expert. Today, I run three businesses alongside my husband, building our own property portfolio, managing properties for clients and helping others break into the industry.

I've never been someone to settle for what's in front of me. I believe your background doesn't determine your future, and you don't need to have it all figured out to start building something extraordinary. I'm big on taking action, creating opportunities and showing other women that there's no limit to what we can achieve when we decide we want more.


 

GEORGE KNIGHT - FOUNDER, RE5

George Knight is a multi award entrepreneur and founder of RE5, a health, fitness and wellbeing brand inspired by his personal journey recovering from major spinal surgery. After experiencing significant weight loss and the challenges of recovery first-hand, George set out to make health and recovery more accessible, affordable and human.

RE5’s flagship product is its cold plunge range, helping people embrace the benefits of cold-water immersion while supporting a wider mission to give back to patients recovering from surgery. Through partnerships, events and community initiatives, George is building RE5 into a brand that makes recovery and wellbeing accessible to more people.

LOU NYLANDER

Lou Nylander has spent nearly twenty years in B2B marketing across adtech and media, with senior roles at Unruly, PubMatic, AOL UK and MediaCom. She now works as a fractional CMO through Wildflowers LDN Ltd and as an ICF-accredited executive coach at wild for purpose. In 2016 she founded Wildflowers of London, a professional women's collective that has grown to over 900 members and won Community Business of the Year at the London Chamber of Commerce SME Awards.

The collective is now formalised as Wildflowers Women's Collective CIC. Lou speaks internationally on marketing, leadership and community building, with recent appearances at Cannes Lions, UN Women UK, Cambridge and King's College London. She holds an MA in Creative Industries from Birkbeck and has taught on the university's Pioneer Programme for seven consecutive years. 


 

MADDY - LINKEDIN GHOSTWRITER

Maddy is a LinkedIn ghostwriter and the founder of Well Said.

She works with ambitious, disruptive founders who are brilliant at what they do, but would rather do almost anything than write “I’m thrilled to announce.”

Her job is to get into their world, unscramble the ideas rattling around in there, and turn them into content with real authority, unmistakable personality, and zero performance – so they can finally show up online without sounding like everyone else.

The goal is simple: help people feel genuinely confident in their ideas, and have a lot of fun expressing them.

MARINE SWINDELLS

Marnie Swindells began boxing at 17 years old in her hometown of Oldham. Following the sudden death of her father she used boxing as a way to express grief, channel aggression and cope with change. In these early years she discovered a passion for the sport that would go on to shape her career. After moving to London ages 18, she spent the next 5 years competing as an amateur boxer, becoming a coach and exploring boxing as a promoter. This time gave her a deep understanding of the discipline, confidence, and resilience that boxing can build as well widening her horizons of what's possible in the business side of boxing. Determined to make boxing accessible to others and widen the appeal of what is traditionally considered a male dominated sport, she founded Bronx Boxing Club with a vision of creating an inclusive, community-driven gym where people of all ages and abilities could train. In 2023, Marnie won the BBC's The Apprentice, securing Lord Sugar's investment to help accelerate the growth of Bronx Boxing Club.


 

MEGAN JONES - FOUNDER & CEO, BOSS BABES AESTHETICS

In 2019, at just 19 years old, Megan founded Boss Babes Aesthetics with a simple belief: that confidence-boosting treatments should be done naturally, and done responsibly. Now, seven years later, she has grown the clinic into one of Manchester's leading destinations for natural aesthetics, offering everything from lip fillers and skin boosters to anti-wrinkle treatments.

Megan then expanded beyond the clinic, co-founding By Babes alongside Heather Bowling. Its hero product; a lash serum that has taken the internet by storm, turned the brand into a social media sensation and opened a whole new chapter of growth. Since then, she has launched another 35 SKUs, had an explosive growth of 440.65% from year one to year two, hired & fired staff, made money, wasted lots of money and also made many mistakes, but she has since learnt the most important thing: the importance of staying in the game.