In this keynote, FlightStory CEO and Co-Founder Georgie Holt will share why the next generation of billion-dollar businesses wont be built by legacy giants like Disney or Netflix, but by individuals whose credibility, story and influence become the foundation for scalable companies.

Drawing on her experience building FlightStory alongside entrepreneur Steven Bartlett, Georgie will reveal how creator-led businesses are rewriting the rules of growth and why SMEs can apply the same principles to gain an edge. Her central message is clear: in the Creator Age, influence can become infrastructure, customers can become communities, and content can evolve into companies.

The session will cover three key themes shaping the future of business:

- Human IP:  why trust in people now outpaces trust in institutions, and how founders can use this to build brands with authority and loyalty.
AI as LeverageL how smaller businesses can use AI tools to move faster, scale smarter, and compete with companies many times their size.
Community as Currency: why the most resilient businesses are those that turn customers into active communities, generating not just sales but connection, advocacy, and belonging.

Attendees will gain a new perspective on growth in 2025 and beyond, learning how to:

- Harness their own story and credibility as a competitive advantage.
- Experiment with data-led strategies to identify what really drives results.
- Build long-term resilience by investing in community, not just short-term sales.

Entrepreneurship today is faster, harder, and more unpredictable than ever before but in the Creator Age, the rules have changed. This keynote will show SME owners and startup founders how to harness their own human IP, use AI as leverage, and transform customers into communities that compound over time. The businesses that embrace these strategies wont just survive  they'll define the next decade of growth.