From a traditional print publication to a leading tech company, Ian Plummer shares the strategic decisions that powered Autotrader’s transformation into the UK’s largest digital automotive marketplace and FTSE 100 company. He reveals the bold moves behind this evolution, the challenges overcome along the way, and the critical importance of embracing change across people, culture and technology. Drawing on firsthand experience, Ian disusses how leveraging technology and industry leading AI has fuelled innovation and growth across the automotive sector. He’ll also explore how engaging key stakeholders and cultivating a resilient, adaptive workforce were essential to achieving long-term success. Underpinning the journey is Autotrader’s guiding purpose: to Drive Change Together. Responsibly.