In 2020, amidst the height of a COVID lockdown & during my second year of university, I walked into my parents’ living room on a random Wednesday & announced “I’m going to start selling hair oils”. Their response was lukewarm at best; mixed with suspicion, doubt & bewilderment. Then came the inevitable question, "How will you do that?" and my answer, "TikTok". Hair Syrup started as an "accidental business" born from my own personal hair transformation journey; a story that still remains cemented at the core of the brand. After spending a fortune on products that didn't deliver any significant results on my severely broken, damaged hair, I discovered the power of natural oil treatments & decided to create my own DIY versions. 12 weeks later, my hair was totally transformed. On my personal page, I crafted my first ever video to post to my all-but-three followers that documented my hair journey, detailed my recipes & shared my best tips. To my astonishment, this video went viral, amassing over 600,000 views which led to thousands of requests from strangers to buy it. What began as an inconsequential, fun, personal video soon turned into a business, filling a market gap for affordable, natural hair care.