London's wellness set have gone mad for sea moss. Does it work?
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It wasn’t long ago that adding a store-cupboard spice as simple as cinnamon into your daily wellness routine was considered unusual, but in 2025 we’re mainlining all sorts of niche ingredients — the latest of which is sea moss. Also known as Irish moss (or its scientific name Chondrus crispus), it is a type of red algae that grows abundantly on the European and Caribbean Atlantic coastlines. Its health-boosting properties haven’t just lured in a roster of celebrity fans, including Bella Hadid, Hailey Bieber and Winnie Harlow, but many of London’s health devotees too.
For those who are committed to the sea-moss cause, it’s key to opt for good-quality sources — poorly sourced ones can contain heavy metals or other contaminants at worst and fewer nutritional benefits at best. Kiki Health’s organic sea moss and Codeage’s Wildcrafted sea moss capsules contain good-quality sea moss sourced from the Irish coast, while Akasha Superfoods’ liposomal sea moss gel sachets are great blended into a smoothie or water. Alongside Omoss’s glass-bottled beverages, try Sipzen, a cold brew iced tea that combines sea moss with sea grapes, ginseng and goji berry in a refreshing sparkling drink.
