Founder Sales Coaching

Most technical founders can build the product. Selling it is another matter. The Axcelerate Programme is a 16-week, one-to-one coaching programme built for founders and technical leaders who are still personally responsible for closing business.

Each founder gets fortnightly 1:1 coaching sessions, weekly group masterclasses, WhatsApp or Teams support between sessions, and practical workbooks and role-play built around their live deals, not hypotheticals. The result: clearer conversations, sharper qualification, and the confidence to talk value instead of features.

Graduates leave with a repeatable sales process they can run themselves, plus the option to continue with Momentum, Axcelerate's ongoing accountability programme. No scripts, no pressure tactics. Just a logical, teachable process built for people who'd rather not think of themselves as salespeople.

Ideal for: founders and technical leaders in IT, telecoms, MSP and wider B2B tech businesses across the UK and Ireland who are ready to make selling predictable.