Exhibitor Products

The marketing strategy for a micro or SME business is very different to any other.

There are small budgets, few resources and a bazzillion other things to do in the day.

So, the strategy has to be sensible and pragmatic. Making choiceful decisions on what to do and when. Recognising that you can't do everything, and that certain activities will drive more results than others.

Make sure whoever is creating your marketing strategy has experience in working with SMEs because it's fundamentally different to marketing a large business.