Investor Sally Woods opens up about her emotional and transformative path to investing in Greengage. Influenced by her father's entrepreneurial dreams and the challenges he faced during economic hardship, Sally sought to put her own capital to work in a way that reflected her values—supporting innovation, integrity, and impact. Her search led her to Greengage, a fintech startup she initially overlooked—until its vision kept “pinging back” into view. What convinced her? A compelling video and a personal conversation with CEO Sean Kiernan, whose sincerity and belief in financial innovation as a force for good stood out. In Sally’s words, it wasn’t just about investing—it was about backing a mission to make the world better through technology and trust.