This video explores how AI and automation are reshaping digital marketing, from the early days of manual bid adjustments to today’s smart bidding and machine learning capabilities. With platforms like Google now making real-time decisions based on user signals and performance goals, marketers have more tools than ever to optimise for conversions and reach.

But more automation doesn’t mean less strategy. The video highlights the importance of feeding quality data into these systems and building strong data foundations to unlock their full potential. It also underscores the continued need for human oversight to guide, refine, and get the most from AI-driven tools.

Discover how to blend data, insight, and technology to drive better results  and explore more on our website and socials.