Ahead of Sales

Ahead of Sales does the sales director's job for businesses that don't have one. Including the ones that think they do.

Most businesses between £300k and £2m turnover can't justify a full-time sales director, and plenty of them don't need one. What they need is the strategy, the numbers and the direction a sales director brings, without the £100k salary.

That's what we do.

In practice, that means building the strategy that takes the company forward and finding whatever is holding the sales team back. Sometimes that's directing the founder. Sometimes it's directing a sales director who's a great seller but has never done strategy. Sometimes it's giving a strong team the direction it's missing. And if the team needs it, we do sales training too, from fundamentals through to advanced.

How do you know you've got a sales problem? Usually it's one of three things: revenue is standing still, the pipeline is telling you things that aren't true, or your people are taking orders rather than selling.

Running the business on your own? Then you're the sales team, and probably the sales director too. If your sales depend on referrals turning up, or you're stuck in feast and famine, Legends is our 12-week sales accelerator for solo founders. It gives you a sales process that works without you having to become someone you're not.

23 years in sales, over £150 million sold, and a Masters in Psychology behind all of it.

Most businesses sort this about a year later than they should. Come and find us at the show, or get in touch before it and we'll book a time.