AI is everywhere but how do you know what’s actually useful for your business and what’s just another shiny
distraction?

This seminar is designed specifically for business owners who want to understand the benefits AI adoption. It’s a
practical session that will help you make sense of the current landscape and decide what AI should be doing for
your business.

We’ll cover the stuff that really matters to you, like:

● What AI actually is and what it isn’t. You’ve probably heard all the buzzwords. We’ll break down what
AI can realistically do for your business and where it fits into your wider business goals.

● Questions every business owner should be asking. Before you invest time or money into AI tools,
we’ll give you the key considerations that could save you from costly mistakes.

● Which tools are helpful and which are just hype. With so many platforms out there promising the
world, we’ll help you cut through the noise and focus on what will genuinely benefit your business.

● The growing skills gap. AI tools can be powerful, but they still need the right people to use them. We’ll
explore how the talent shortage could affect your marketing plans.

● Tech headaches and how to avoid them. Integrating AI into your existing systems isn’t always
smooth sailing, we’ll talk about common roadblocks and how to navigate them.

● Legal and ethical responsibilities. AI isn’t a free-for-all. Learn what you need to know about
compliance, data usage, and doing the right thing.

● The money side. We’ll talk frankly about costs, returns, and how to weigh up the investment in AI
against other priorities.