In today’s business climate, innovation has become a buzzword—too often disconnected from outcomes, budgets, and sustainable impact. But what if you could confidently tie innovation efforts to real returns? What if you could achieve 2x ROI—not by working harder, but by working smarter?

In this seminar, Paula Falco—strategist, service designer, and founder of Falco UX Consulting—shares the frameworks, mindset shifts, and real-world tools that smart organisations are using to turn innovation from risk into reliable growth.

Drawing on over 20 years of experience leading design and strategy for companies like Salesforce, Oracle, and high-growth startups, Paula will explore how smart teams work:

They’re cross-functional from day one—not siloed departments thrown together mid-project.

They place design at the centre of agile—guiding decisions, not just making things look good at the end.

They align design, operations, and strategy to focus on outcomes over outputs.

And they know how to measure value—not just velocity.

Whether you’re leading a scale-up, navigating digital transformation, or trying to get innovation taken seriously in your organisation, this session will give you:
✅ A clear view of how to define and measure ROI for innovation
✅ The anatomy of a "smart team" and how to build one
✅ Proven techniques to integrate service design into business strategy
✅ A roadmap for moving from innovation theatre to sustainable, scalable impact

You’ll leave with practical tools, mindset shifts, and a challenge to lead differently—because the future of business isn’t just innovative. It’s smart by design.