In today's overcrowded global marketplace, attention is short, trust is hard-won, and competition is fierce. So how do the most successful brands cut through the noise and build lasting business value? They use a powerful, often-overlooked strategy: becoming the most award-winning brand in their sector. In this eye-opening session, Donna O'Toole, globally recognised awards expert, will take you behind the scenes of the world's leading businesses to uncover how they strategically use awards to build their brand, attract customers, increase their exit value, recruit top talent, and win the trust of investors and stakeholders. You'll walk away with practical strategies you can apply right now to elevate your business, position yourself as a market leader, and create a compelling and credible brand that can't be ignored - no matter what size or stage your business is at. Whether you're a startup, scale-up, or established SME, this is the one session you can't afford to miss.