While your competitors chase AI fantasies and robot butlers, real opportunities are slipping away. Cut through the cartoon interfaces and terminator marketing to discover what AI actually looks like when it works. Key themes we'll cover: • The AI theatre problem - How can you discern style from substance? • The invisible advantage - examples of AI that customers never see but delivers measurable ROI • Boring beats bold - the most transformative AI is often the least exciting • Integration reality check - How successful AI fits seamlessly into existing workflows without forcing dramatic operational changes • Beyond the binary - Moving past "AI will replace humans" to focus on solving business problems profitably • SME sweet spot - Why mid-market companies are better positioned than large enterprises to implement AI