The 5 Numbers Every Business Owner Should Know (But Most Don't)

Most business owners can tell you their turnover. Very few can tell you their break-even point, how many months of cash runway they have, or their true combined tax rate.

You'll learn how to calculate gross profit margin by product or service line, so you can see which parts of your business are actually making money. You'll work out your break-even point in real pounds, not just theory. You'll look at runway, how long your cash would last if income stopped tomorrow, and why this matters even for profitable businesses. You'll explore your true effective tax rate, combining personal and corporate tax, and where proactive planning can close the gap between what you're paying and what you could be paying. And you'll consider customer acquisition cost versus lifetime value, connecting your numbers to your marketing spend and growth decisions.