Most businesses think AI begins and ends with ChatGPT. The reality is that AI is rapidly becoming the intelligent operating system behind the world's fastest-growing companies.

In this engaging session, Mike McKinlay, Founder of AdVelocity, reveals how businesses are using AI to automate operations, optimise marketing spend, improve customer experience and unlock measurable growth. You'll see practical examples of AI-powered receptionists, intelligent sales coaching, workflow automation, AI website assistants, business intelligence and marketing attribution that finally reveals what drives revenue.

Drawing on decades of experience in digital marketing and business growth, Mike explains how AI isn't replacing people—it's empowering teams to work smarter, make better decisions and focus on high-value activities that drive profitability.

Whether you're looking to increase ROAS, streamline operations or future-proof your business, this session cuts through the hype to show how AI is already delivering real commercial results. You'll leave with practical ideas you can apply immediately and a clear understanding of how businesses can adopt AI today to gain a lasting competitive advantage.