AI Is Easy. Great Products Are Hard

Generative AI has transformed how quickly we can design, prototype, and build digital products. But while creating software has become easier, creating products that people genuinely value remains as challenging as ever.

In this seminar, Hamish Kerry from app, website and AI studio Arch will explore what it really takes to build successful software, websites, and apps in an AI-driven world. Drawing on projects across healthcare, education, fintech, sustainability, and the public sector, he'll share practical insights into balancing AI with user-centred design, robust technology, and clear product thinking.

Attendees will discover where AI creates genuine value, where human expertise still matters most, and how to avoid building features nobody needs. Whether you're launching a new product or evolving an existing one, you'll leave with practical advice for creating digital products that are scalable, purposeful, and built to stand the test of time.