)
)
Fans, Not Followers: A New Way to Reach Customers
Many brands fight for attention on screens. But the fastest-growing businesses are finding their customers somewhere unexpected: in audio. In this session, Spotify's Tristan Toulemonde explores why listeners are more attentive, more trusting, and more likely to act than users on visual platforms, and what that means for brands that don't have massive budgets to burn.
