Heart, Brain, Arteries: Stop Dabbling With AI, Start Running

12 Nov 2026
Seminar Theatre 10 - Sponsored By Case-UK C.I.C
Ask many business owners how AI is being used across their company and they cannot answer. Not because it isn't happening, but because it is happening quietly, in scattered tabs, one person at a time, with nobody joining it up. It might be saving them time. It is almost certainly creating risk, and it is nowhere near what the technology can actually do for you. This seminar is about the difference between dabbling with AI and building a business that runs on it. That difference is structure, and it is simpler than it sounds. A central operating system sits at the heart, holding everything: HR, sales, finance, operations, invoicing. An AI layer sits on top as the brain, doing the thinking that used to eat hours: drafting the documents, turning long calls into clear actions, producing quotes from messy enquiries. Connecting the two, and reaching out to every other tool you depend on, are the links that move data precisely where it is needed. Heart, brain, arteries. You do not need to be technical to follow it and you do not need a large budget to start. Using real examples from live client work, this session shows the architecture in practice, where the everyday wins are and the common mistakes that waste money before any value appears. You will leave understanding how the pieces fit, what to put in place first and how to begin.
Speakers
Sam Moore
Sam Moore, General Manager UK - Boost