The Leads You Need Are Already in Your CRM - Engaging them is the challenge!

Dormant leads are one of the most overlooked assets in any sales pipeline. Most CRMs are full of prospects who once showed interest, went quiet, and were quietly written off, not because they weren't a fit, but because no one had the time or process to bring them back into conversation. This seminar tackles that problem head-on, showing how conversational AI can systematically reengage those cold leads and turn them back into live opportunities.

Gareth Sutton, CEO of RegenAI, will walk through how his company built a technology that connects directly into CRM systems, identifies dormant leads, and reengages them via WhatsApp and SMS, the channels people actually respond to. Rather than blasting generic messages, the system holds a genuine conversation: understanding where a prospect currently stands, addressing their situation, and guiding them naturally toward booking a meeting, without feeling scripted or robotic.

Drawing on his experience running product, sales, marketing, and technical strategy for a fast-growing SaaS business, Gareth will share what "conversational excellence" really means in practice, the common pitfalls businesses hit when automating outreach, and how to balance scale with a human touch. Attendees will come away with a clear framework for identifying untapped revenue sitting in their existing CRM, practical guidance on deploying conversational AI responsibly, and a realistic view of what this technology can and can't do today.

This session is aimed at sales and marketing leaders, founders, and anyone responsible for pipeline growth who wants a grounded, no-hype look at where AI-driven conversation fits into modern sales strategy.