WTF in Marketing

The complexity of marketing has never been more overwhelming. Every week another channel is declared dead, another AI tool promises to change everything, and another leadership team asks why the marketing budget isn't turning into growth. Buyers have quietly changed how they discover and decide, moving to AI-driven search, social feeds, and instant, on-demand convenience and most brands haven't noticed they've been left behind.

"WTF in Marketing" is a deliberately different kind of seminar. The title has two meanings: the frustration every marketer knows too well, and the question that actually matters - what's the future of marketing? Across 30 minutes, Adam Grant and Matthew Sloan from Visibility Wins take you through the noise with sharp, relatable insights and maybe even the odd joke, unpacking the shifts that are reshaping how businesses get found, get remembered, and get trusted.

You'll look honestly at why marketing so often becomes a tick-box exercise, why "bold and different" briefs so rarely produce anything bold or different, and why so much of the industry is busy declaring things dead instead of understanding where the buyer actually went. Then we turn to the answer: the role of AI-enabled discovery, personal branding, and genuine visibility in reaching the 95% of your market who aren't ready to buy yet, and the uncomfortable truth that being known is not the same as being trusted.

This is not a slide deck read aloud, and it is not a sales pitch. It's an experience built to leave you thinking differently. Our goal with this session is to leave you with one idea you can't unsee. Expect something a little different from the other sessions, and expect to walk away with a clearer sense of what visibility really means in 2026 and beyond.

Stick around for the Q&A, come and find us afterwards, and well, you'll understand the rest when you're in the room (we hope)