Speakers

James Hurst is a creative director, author, and builder of practical tools for modern brand-making. He has held senior leadership roles at HelloFresh, Google, Pinterest, and Tinder, leading global teams at the intersection of design, technology, and culture. He is the author of Use Design To Design Change and Weird the Normal / Normal the Weird — two books that translate creative thinking into actionable systems. His work isn’t theory or show-and-tell; it’s a pragmatic toolkit for building relevant, resilient brands today.