Speakers

Raised between Kenya and the UK, Mike McKinlay's journey has been shaped by resilience, innovation and a relentless drive to challenge convention. Homeless at just 16, he began his career in hospitality before moving into finance and advertising. He later founded Creare, building it into one of the UK's largest web and SEO companies. It was later sold to private equity in a successful multi-million-pound deal.

Today, Mike is the Founder and Managing Director of AdVelocity. It's an AI business transformation company helping SMEs gain a competitive edge through next-generation artificial intelligence. Long before AI became mainstream, Mike recognised its potential to revolutionise business performance. AdVelocity combines AI Attribution, Telephone AI, BusinessGPT and intelligent automation. Together, these eliminate wasted marketing spend, uncover hidden opportunities and deliver measurable improvements in ROAS, sales and operational efficiency. Mike and his team don't just adopt AI - they're redefining how businesses use it. This gives clients the tools, insights and competitive advantage to stay ahead in an AI-first economy.