Papathanasopoulos Achilleas

Achilleas Papathanasopoulos is a marketing expert with over 12 years of hands-on experience helping businesses grow through data-driven acquisition. He has managed more than $50 million in paid media investment and worked with over 200 clients, including campaigns for HSBC, Mercedes-Benz, Levi's and Diageo. As a marketing strategy consultant, Achilleas works with SMBs with turnover between £1 million and £20 million across B2B services and ecommerce, advising on marketing strategy, budget allocation, brand positioning and channel activation. His approach treats marketing as a connected system rather than a set of separate activities, aligning strategy, brand, content, paid channels and data so that each reinforces the others instead of competing for budget. He is the founder of Disrapt Digital and the creator of the New Wave Marketing Framework, a five-pillar system for building marketing systems that function as one connected growth engine rather than isolated tactics. His expertise spans Google, Meta, LinkedIn and TikTok advertising, SEO, GA4 and conversion tracking, media planning, marketing strategy and conversion rate optimization.