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Sam Millward

Sam Millward

Founder, Ascenso
Sam Millward is the founder of Ascenso Accounting Ltd, a firm built around what he calls "Strategic Accounting", proactive, in-year tax planning and commercial advice. Sam built Ascenso around a simple frustration: too many business owners only hear from their accountant once a year with little guidance on the commercial decisions that actually shape their business day to day. His focus is on flipping that relationship, working with clients throughout the year on the numbers that matter, not just the ones HMRC asks for. Sam is a regular voice on UK small business finance, running an Ascenso-branded YouTube channel and an active LinkedIn presence, sharing practical advice for owners who want an accountant that does more than the books. 

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