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Sam Moore

Sam Moore

General Manager UK, Boost
Sam Moore is General Manager at boost, an AI and workflow automation company built on 1,000+ monday.com projects, 500+ customers, and years of solving real workflow challenges. He brings over 20 years of experience as a Chartered Tax Adviser with Big Four background, including building operation system for PwC's indirect tax outsourcing practice and creating ComplyFirstTime, a VAT compliance tool used globally within PwC. Sam leads boost's UK growth as it repositions from platform reseller to AI-first process improvement business, embedding tools like Claude directly into client delivery alongside monday.com. His work focuses on helping professional services, financial services and construction businesses move past isolated AI experiments toward AI that is genuinely part of how the business runs.

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