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Sophie Smith
Strategic Partnerships Director,
Flourish
Sophie Smith is Strategic Partnerships Director at Apprentify, where she leads relationships with some of the group's most strategic accounts, including B&Q, Virgin Media O2, ITP and Focus Group. She works with key clients to build and deploy AI and data upskilling initiatives, delivered through both commercial and government-funded training solutions. Since joining Apprentify in November 2023, Sophie has risen rapidly to the leadership team and created the company's Account Management Best Practice framework. She led B&Q's Women in Leadership programme, which won Sales Deal of the Year, and was named Best Customer Service Director at the 2025 European Women in Sales Awards.
Sessions
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The Three Drivers of Growth: Talent, Training and Technology11-Nov-2026Seminar Theatre 7 - Sponsored By Hotels.com
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