The Marketing Stage

Smart Small Business Growth: AI, Automation and Email Marketing that Convert.


 

                      Constant

ABOUT THE MASTERCLASS

Turn one-time visitors into loyal, repeat customers. This practical masterclass series gives small business owners a clear playbook for growing and nurturing an audience through email marketing, smart automation, and AI tools, without adding hours to your week. 

Across five focused sessions, we will focus on the fundamental of email marketing, how to use AI and automations to world smarter, not harder, new ways to grow your contact list and capture your subscriber’s interests and finally you will hear from some exciting guest speakers who will chat about their experience with email marketing for big names such as Chelsea Football Club Women. 

SCHEDULE

Wednesday, 11th November, 2026

11:00 - 11:45 - Email Marketing 101 | Matt Montoya 

12:00 - 12:45 - Master your Marketing: Learn from the Experts | Host: Thomas Nettesheim, Panelist: Berit Block, Edward Stephens, Chelcie Harry 

13:00 - 13:45 - How to use AI without Sounding like a Machine | Thomas Nettesheim 

14:00 -14:45 - Email marketing isn't what you think: Rethinking strategy, behaviour & impact | Beth O'Malley 

15:00 - 15:45 - Smarter Ways to Grow Your Marketing | Thomas Nettesheim

Thursday, 12th November, 2026

11:00 - 11:45 - Email Marketing 101 | Thomas Nettesheim

12:00 - 12:45 - Master your Marketing: Learn from the Experts | Host: Thomas Nettesheim, Panelist: Berit Block, Edward Stephens, James Sandbrook

13:00 - 13:45 - How to use AI without Sounding like a Machine | Thomas Nettesheim 

14:00 -14:45 - Email marketing isn't what you think: Rethinking strategy, behaviour & impact | Beth O'Malley 

15:00 - 15:45 - Smarter Ways to Grow Your Marketing | Thomas Nettesheim

MASTERCLASS AT A GLANCE

  •  Master the foundations of email marketing and how to build high-performing campaigns that help grow your business.
  • Gain expert marketing tips and practical insights into today's digital marketing landscape from industry leaders.
  • Learn how to leverage AI to generate high-quality content, streamline automations and save time without loosing your authentic voice.
  • Understand why emails may be overlooked and how to make them more relevant and identify customer signals to improve email timing and messaging. 
  • Shift from calendar-driven campaigns to customer-centric emails driven by behaviour, needs and optimal timing.
  • Discover creative, actionable ways to row your contact list - using QR codes, social media and event - while capturing subscriber preferences. 

ABOUT THE SPONSOR

 

Constant Contact is the AI-powered marketing partner for small businesses, non-profits, franchises, multi-location brands, and real estate teams. For more than 30 years, Constant Contact has helped entrepreneurs, franchise operators, and non-profit leaders run smarter marketing. Today, it combines AI-driven content creation, intelligent audience targeting, and plain-English insights in one unified platform across email, social, and events — keeping every location, agent, or office on-brand and in sync. By doing the heavy lifting, Constant Contact gives every business owner the capability of a full marketing team, without needing one. Learn more at constantcontact.com/uk 

Thomas Nettesheim, Solutions Engineer, Constant Contact

Thomas

Thomas Nettesheim is a Solutions Engineer at Constant Contact, bringing over 14 years of experience in supporting small businesses, nonprofits, and franchises. As a subject matter expert, he frequently leads educational webinars that cover product overviews, best practices, and the essential role Constant Contact plays in effective marketing strategies.

Matt Montoya, Senior Manager, Customer Operations and Success, Constant Contact

Matt

As Senior Manager, Partner Operations and Success at Constant Contact, Matthew Montoya has crisscrossed the country over the last 16 years to 46 states and three countries, helping, in-person, over 15,000 small businesses better understand how digital marketing can affect growth and what utilizing best practices can mean to the bottom line. In his 25 years in marketing, he’s worked on nearly every kind of marketing vehicle around, from print, broadcast, social, web, and of course email marketing, he’s seen and had a role in it all.

Berit Block, Senior Director of International Marketing at Constant Contact

 

Berit Block is Senior Director of International Marketing at Constant Contact. Based in London, she leads Constant Contact's global marketing. Her work centres on removing the complexity from marketing for small business owners, startups and sole traders - so they can find new customers, communicate effectively and grow without needing to be a marketing specialist themselves. Beyond her corporate career, Block is co-founder of Planet Thanet Locations, a Kent-based agency serving the film, photographic and events sector, and serves as Non-Executive Director and Advisor to Girl Hike CIC, a community interest organisation connecting women through outdoor experiences. 

Beth O'Malley, Email Marketing Educator, Trainer and Consultant.

Beth

Beth O’Malley is an email marketing educator, trainer and consultant, and the creator of astral, a HubSpot and CRM consultancy. She’s trained over 8,000 marketers worldwide, combining psychology, customer behaviour and practical strategy to transform how businesses approach email. Named among the world’s top 10 influential email marketers, Beth brings fresh thinking, straight-talking advice and a great sense of humour to everything she does.

James Sandbrook, Cofounder of The Marketing Meetup

James

James Sandbrook is the Cofounder of The Marketing Meetup, helping marketers learn connect and build confidence. 
The Marketing Meetup run 250+ events a year all over the world for 50,000+ positively lovely marketers.