A practical playbook to turn one-time site visitors into repeat customers using automated campaigns and AI tools—without adding headcount.
Smart SMB Growth: AI, Automation, and Email Marketing That Converts

ABOUT THE MASTERCLASS
Stop burning time on fragmented marketing. In this masterclass, discover the exact playbook for building high-converting digital campaigns that turn one-time visitors into loyal customers. We’ll cover how to get started fast with high-impact Starter Email strategies, build automated lead-nurturing sequences, and leverage simple AI tools to streamline outreach and scale revenue without adding headcount. Walk away with practical, real-world tactics to keep your brand top-of-mind and grow your business efficiently.
MASTERCLASS AT A GLANCE
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Starter Email Strategies: Quick-start tactics to drive immediate engagement.
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Automated Lead Nurturing: Hands-off email sequences that consistently convert leads.
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Simple AI Tools: Accessible tech to streamline outreach and boost revenue.
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Takeaway: Actionable, real-world tactics to stop wasting time on fragmented marketing and keep your brand top-of-mind.
ABOUT THE SPONSOR
Constant Contact is the AI-powered marketing partner for small businesses, nonprofits, franchises, multi-location brands, and real estate teams. For more than 30 years, Constant Contact has helped entrepreneurs, franchise operators, and nonprofit leaders run smarter marketing. Today, it combines AI-driven content creation, intelligent audience targeting, and plain-English insights in one unified platform across email, social, and events — keeping every location, agent, or office on-brand and in sync. By doing the heavy lifting, Constant Contact gives every business owner the capability of a full marketing team, without needing one.
Thomas Nettesheim, Sales Engineer, Constant Contact

Thomas Nettesheim is a Sales Engineer at Constant Contact, who has spent an 13 years championing the causes of small businesses and nonprofits alike. With a wealth of experience, including a pivotal role as an executive director for a small nonprofit, Thomas has become a beacon of knowledge in the realm of digital marketing. As a subject matter expert for Constant Contact, he frequently takes the stage to enlighten small businesses through engaging webinars, where he shares invaluable insights on product functionalities, best practices, and the essential role Constant Contact plays in crafting effective marketing strategies.
Matthew Montoya, Senior Manager, Customer Operations and Success, Constant Contact

Matthew Montoya has crisscrossed the country over the last 16 years to 46 states and three countries, helping, in-person, over 15,000 small businesses better understand how digital marketing can affect growth and what utilizing best practices can mean to the bottom line. In his 25 years in marketing, he’s worked on nearly every kind of marketing vehicle around, from print, broadcast, social, web, and of course email marketing, he’s seen and had a role in it all.