The Big AI Secret

Most businesses have adopted AI. Almost none have seen it finish a job. This session shows what completes.

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                      Maybe*

ABOUT THE MASTERCLASS

Most organisations are already using AI. Very few have seen it complete real work. The Big AI Secret is the Maybe* research programme behind that finding, drawn from a UK Government-funded training programme delivered to 25,000 businesses and a study across 1,500 business leaders. Across four sessions, Polly Barnfield OBE shows what separates the businesses whose AI finishes work from the ones still prompting. Every session ends with one Task built live on screen, inside Slack, Microsoft Teams or Outlook. Bring a real job from your week. Leave with it running. Between sessions the room stays open.

SCHEDULE

Wednesday, 11th November 2026

11:00 - 11:30: Why Your AI Never Finishes: What 25,000 Businesses Told Us

12:00 - 12:30: Follow Up On Every Contact From This Show By Friday

14:00 - 14:30: The Invoice That Chased Itself: Money Admin, Fiinished

15:00 - 15:30: The Task That Eats Your Day, Fiinished Live

Thursday, 12th November, 2026

11:00 - 11:30: Why Your AI Never Finishes: What 25,000 Businesses Told Us

12:00 - 12:30: Follow Up On Every Contact From This Show By Friday

14:00 - 14:30: The Invoice That Chased Itself: Money Admin, Finished

15:00 - 15:30: The Task That Eats Your Day, Finished Live

MASTERCLASS AT A GLANCE

  • Why AI stalls inside real businesses, from research across 25,000 companies

  • What separates a finished task from a good answer

  • One AI Agent built live on screen in every session

  • How to follow up on every contact from this show by Friday

  • Where the guardrails sit when AI touches money or clients

  • The one task to start with on Monday morning

ABOUT THE SPONSOR

 

Maybe* is the AI execution layer where real business work gets done, with clear rules, full visibility, and your people in control. AI Agents run inside Slack and Microsoft Teams, connect to the tools teams already use, and complete defined tasks. Trusted by start-ups, PLCs, and the UK Government.

Polly Barnfield OBE, CEO, Maybe*

Polly

Polly Barnfield OBE is the CEO of Maybe*. She built the AI execution layer after training 25,000 businesses in AI for the UK Government, and authored The Big AI Secret research. Previously founded Give as you Live, earning an OBE for services to philanthropy.

Emerson Osmond, Chief Product Officer

Emerson

Emerson Osmond is Chief Product Officer at Maybe*. He leads the product behind the AI execution layer, including the patent-pending Agent Builder that lets teams build their own AI Agents without engineering resources. He has spent a decade building technology for businesses that need work finished.

Sarah Bassett, Head of Partnerships

Sarah

Sarah Bassett is Head of Partnerships at Maybe*. She has delivered business support programmes across more than 100 UK local authorities, helping train 25,000 businesses on UK Government-funded projects. She works with public sector and enterprise partners on AI programmes that reach businesses at scale.